Chapter 164: Contracting Your Bubble Tea
TL: Etude
Jiang Qins visit to the Wanzhong Mall was definitely not for an electric cooker; this was merely a coincidence. He needed an electric cooker, happened to see one, and Yue Zhu was willing to gift him one. Both parties agreed instantly, much to their delight.
However, his real purpose for this trip was to obtain the current quarters sales data from Wanzhong Mall.
What do you need this for?
To promote products.
?!
Sitting in Yue Zhus office, Jiang Qin took a sip of tea and explained: Wanzhong sells a wide variety of items, and just choosing can be overwhelming for customers.
Yue Zhu smiled slightly after hearing this: Thats the nature of a mall, and its why we focus more on offline traffic. Many people dont know what they want to buy before they enter the mall, but they often figure it out while browsing. So, my job as the marketing manager is essentially to attract more people into the mall.
Thats true, but such complexity and variety arent conducive to online sales.
Are you referring to that new website you developed?
Jiang Qin nodded frankly: Our supermarket and commercial street channels already meet about eighty percent of college students needs, so the mall section of our site gets very low traffic.
Yue Zhu understood the phenomenon: Shopping online will definitely not offer the same experience as walking through a mall. Its normal for the traffic to be low.
Thats why I want to select a range of popular products from Wanzhong that are suitable for college studentshigh quality, stylish, and not available in retail supermarkets or on pedestrian streets. I plan to use these as a foundation to create a recommended products section on our forum. In essence, if they dont want to browse, Ill help them choose.
I can hardly picture it.
Jiang Qin phrased it differently: Put simply, I want online shopping to be not just a necessity, but also a form of entertainment. When they get their living expenses and want to spend but dont know what to buy, they can check out the recommended products section. Maybe theyll impulsively buy a thing or two, or even six. Its like browsing in a mallaimless but still spending.
Yue Zhu thought for a moment: You think people will buy just because you recommend something? Thats unlikely, isnt it?
For example, if someone says this lipstick is very flattering and is the trendy color of the year, a must-have for any sophisticated woman, and they list its pros and cons, share detailed usage experiences, call you a dear sister, and urge you to buy itespecially when theres a discount coupon and free home deliverywhat would you do?
I would probably buy it.
Yue Zhu pondered. If a sister really spoke to her like that, and there was a discount and home delivery, she might buy the lipstick even if she initially had no intention of doing so.
She couldnt help it; she was called a dear sister, after all!
Jiang Qin nodded after hearing her response: Thats why I want to use this method to tap into the consumer potential of our forum users.
But I cant just give out the sales data. I need to ask Mr. Hes permission first.
Is Mr. He here?
Yes, he is. Let me take you to him; you can explain it yourself to avoid any miscommunication.
Jiang Qin nodded and followed Yue Zhu to Mr. Hes office. Upon hearing his request, He Yijun pondered for a long while before agreeing.
While sales data shouldnt be disclosed carelessly, the important part was the numbers. Blurring them a bit and sharing a copy wasnt a big deal.
To some extent, he was willing to embrace a new channel. Since Jiang Qin was eager to experiment, he was curious to see what he could achieve.
After all, it didnt cost anything, right?
Businessmen chased profits, especially when there was no cost involved.
Since he had agreed to join the group buying venture, extending a bit of convenience to Wanzhong Mall was also beneficial.
Jiang Qin pursed his lips: I wouldnt know about that. Im a decent person, not like those stinky boys.
Jiang Zhihua pulled up a stool and sat at the entrance: I heard that Xi Tians sales this month broke twenty. Is that true?
Thats false. How much milk tea would we have to sell to reach that? We did reach twenty, but its not all from milk tea sales.
Arent you only selling milk tea in your shop? What else is there?
Weve introduced a new product called the Milk Tea Card.
A what now?
Jiang Qin reached into his wallet and pulled out a small, pink thin card, roughly the size of a bank card. The card featured an illustration of a lush tree with a simple drawing of a man and a woman nestled together underneath it. Additionally, the top right corner of the card bore three logos: Xi Tian, Zhihu, and Group Buying.
Its this. Each card is worth a hundred yuan and is sold exclusively through Group Buying. To buy it, one must participate in the Stock-up Festival.
People actually buy this? Whats with your bubble tea, so addictive? Jiang Zhihua was incredulous.
Jiang Qin laughed: The cards advertised in Group Buying as Contracting All Your Future Bubble Teas. Many boys buy it as a gift. Besides toilet paper, this is the hottest selling product on Group Buying.
Jiang Zhihua examined the card: Why is there a little hole punched in it?
The milk tea card comes with a metal chain that can be threaded through the hole and hung on bags or keychains. Some girls like to show off their popularity, and feel embarrassed to go out without hanging one. Girls who dont receive one might buy one themselves to use as an accessory. Its mainly about starting a trend.
So, youre making money off both boys and girls. Who came up with this genius idea?
Me. Impressed? Jiang Qin grinned broadly.
As Jiang Zhihua heard this, she couldnt help her mouth twitching.
Although she had some understanding of Jiang Qins methods during the mock beauty contest, she was still amazed to see him innovating with bubble tea like this.
However, as she looked closer, her eyes narrowed, and she leaned in as if she had discovered something. After careful scrutiny, her expression turned to surprise.
Mr. Jiang, the boy on this card is drawn to look like you, isnt it?
You can tell? Jiang Qin was somewhat shocked.
Jiang Zhihua nodded: If you look closely, its apparent. But whos the girl modeled after?
Nobody in particular.
Thats not right, she looks like that pretty girl who came to my supermarket for bubble tea cups last time.
Jiang Qin felt a numb sensation, spreading from the top of his head to his legs: You remember her from just one encounter?
Jiang Zhihua laughed: The details are drawn too well; its recognizable from the posture and expressions.
Impressive.
This tree also seems to have some significance, with all those hanging tags?
Thats a good friend tree.
?
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