Chapter 1348
Li Mu suddenly changed his attitude. From the free authorization at the beginning to the high authorization fees from other enterprises, the outside world can see the real way of Li Mu.
It's impossible not to have money. The reason why you don't have money at first is that you can make more money later.
Li Mu uses the cooperation mode of no money to make McDonald's and Coca Cola spare no effort to promote the cooperation between the two sides, which makes the outside world really see the commercial value of "Plants vs. Zombies".
When everyone realizes the commercial value, its own price will naturally rise.
Wall Street, Hollywood and Silicon Valley are all inspired by Li Mu. They see Li Mu's real purpose through his strange playing methods. Millions of dollars of royalties can't get into Li Mu's eyes. What he really wants is to maximize the promotion of his cartoon image, and his purpose has been achieved!
Coca Cola and McDonald's have submitted a satisfactory answer sheet for Makino technology. Makino technology's cartoon image has been vigorously promoted offline. Coca Cola and McDonald's also rely on Makino technology's cartoon image to quickly establish a huge difference with competing products. At the same time, using the love of game players for this game, they have greatly improved their sales.
A well-known business media in the United States wrote that Li Mu wants to think deeper and farther than all Internet practitioners. When others can only see the surface, Li Mu's vision has seen through the core. The cartoon image of "plant vs. zombie" has been enough to support a huge series of brands after this offline, and the well-known brand laboratory in the United States has given At present, for each of his business activities alone, it is worth studying for all entrepreneurs.
Both Microsoft and Sony were shocked by Li Mu's high minimum guarantee fee. Both sides wanted to reject Li Mu directly, but both sides were worried about whether their competitors would agree to Li Mu's terms, so as to occupy the game in the field of console games.
Although in China, the host market and genuine game market environment are very poor, but overseas, the soil of host market and host game market is very fertile. It is normal for popular games to sell tens of millions of copies.
Moreover, according to the leaders of the two host platforms, the game "zombie online" is very easy to transplant from mouse game to handle game.
The real "plant vs. zombie" is a touch-screen game, but considering that its operation is very simple and basically does not need more touch control, so Li Mu transplants it to the PC end with little effort, and has no impact on the operation experience.
now, if you want to transplant "plant vs. zombie" to the host end, it is not difficult. The interface of this game is Palace layout is basically no different from games like Tetris and bubble hall, so most of the operations can be carried out with a handle. As for the operation of collecting sunlight, which requires a mouse, it can be directly changed to a key on the handle, which can be collected with one key.
It's easy to transplant, easy to operate and interesting, so both Microsoft and Sony are very optimistic about the performance of the game after it is transplanted to the host platform. The more so, the more worried they are about their opponents will take the lead. However, Li Mu's asking price is really too black and confusing.
In addition to the console game, all kinds of clothing, food, general merchandise brands, toy peripheral manufacturers are looking for the cooperation of "plant vs. zombie". However, every enterprise that gets the quotation has a common view: Muye technology is really black, not ordinary black, and the price is high, which is beyond imagination.
However, Li Mu doesn't make any looseness at all. He can't see the small profits, so he would rather not make any profit than make any retrogression in the price. Let these enterprises think about it for themselves. If they can cooperate, they will pay for it. If they can't cooperate, they will worship.
……
The situation of SARS in China is still severe when online of Plants vs. Zombies is popular all over the world.
Thanks to the country's timely means of disease control, the pace of development of SARS is much slower than that of last life, but it is still unable to completely avoid the spread and deterioration of the epidemic.
The number of confirmed cases in Yanjing has been increasing rapidly, reaching double digits. The health sector has entered a state of emergency. All primary and secondary schools have been temporarily closed. The whole society has implemented the policy of isolation and treatment. There are many cases where the whole building has been isolated due to fever, but no one is against it. In front of the disease, it is not a time to play a small role. This is a big issue. The vast majority of the people Can understand.
Recently, there are some sad news that some medical staff who are fighting against SARS have given their lives because they are infected with SARS.
CCTV has launched a special news series of angels in white in SARS, which includes not only medical staff fighting against SARS at the front line, but also medical staff infected with SARS at work and receiving treatment in hospital. There is a female head nurse in the South who has been working for 60 or 70 hours continuously at the front line of SARS. After isolation, she has been exposed to fever When she was diagnosed with SARS, CCTV reporters filmed through the glass window, she was still lying on the bed waving to the camera, but two days later, she closed her eyes forever.The news special caused a huge sensation in the society, which made a large number of people who were afraid of SARS realize that at this critical moment when everyone was retreating, there were countless angels in white still running forward at the risk of their lives. After the program was broadcast, CCTV received a large number of consultation calls, and many ordinary audiences hoped to donate money for the relatives of the head nurse to talk about themselves A heart of.
So CCTV decided to plan a large-scale Gala. The theme of the gala was to raise money from SARS. The next thing was to call for donations. The most important thing was to hope that through such a gala, people would be mobilized to join hands to fight against SARS.
As Li Mu is the most popular and vocal private entrepreneur in China, the first entrepreneur guest invited by CCTV to the donation party is Li Mu.
Li Mu was invited.
Before, I didn't blindly donate money. I just wanted to wait for the senior level to disclose their attitude. In the face of this kind of event, if the state doesn't need private donations, the official will not accept it. In this case, if we have to donate money, I'm afraid that it will bring some unnecessary negative effects. Now, CCTV has demonstrated its attitude with practical actions, and naturally it needs to give full support.
So Li Mu and Chen Ze and Cai Zhengmao set a time to meet and talk about WANYING real estate and CSC Club donation.
Li Mu didn't have time to run to the racetrack, so he set the venue at WANYING real estate, and just chatted with Chen Ze, song Liang and Wei Lan about the donation of WANYING real estate.
Chen Ze was originally in WANYING real estate. In order to attend the meeting, Cai Zhengmao also drove from the racetrack to WANYING real estate's office building.
Everyone gathered in the conference room, Li Mu told everyone about the invitation of CCTV, saying: "SARS is a very important thing. CCTV is going to hold a public fund-raising party this time. In my opinion, the biggest goal of the party is not to raise money, but to call on the whole people to fight against SARS, so the more the party can show the spirit of unity, the more the psychology of ordinary people can be We have received the positive influence of the party, so we all try to be more positive. "
Song Liang asked Li Mu, "how much is Muye technology and Taobao ready to donate?"
"At present, it is tentatively determined that the two enterprises each donate 10 million yuan," said Li Mu
"Good." Song Liang nodded and said, "let's donate 10 million yuan to WANYING real estate."
"Muye technology and Taobao donated 10 million each, and WANYING also donated 10 million. That would be 30 million. By then, all 30 million will be donated to the disease control department for the purpose of fighting against SARS," said Li Mu
In the last life, Xiaotangshan SARS hospital was the key facility to fight against SARS. It chose to build a hospital in the sparsely populated suburb to fight against SARS and treat SARS patients. At that time, it also created a miracle. A hospital was built and put into use in more than one week, which shocked the domestic and foreign countries.
In Li Mu's memory, Xiaotangshan SARS hospital is a very intelligent and responsible emergency project. Although these projects are funded by the government, if there are private funds involved, they will be able to improve the overall level of key facilities to a higher degree.
After WANYING real estate also decided to donate 10 million yuan, Li Mu said to Chen Ze and Cai Zhengmao, "the CSC club's capital investment is too large, and the return cycle is relatively long. In my opinion, this time we will not use the main contributions of CSC company, but call on the members of the club to donate together."
Chen Ze said: "the club itself can donate part of it. The fund is not a problem. We can't make up part of it in private. When it's critical, we must set a good example."
Li Mu waved his hand and said: "charity should also be based on the actual situation. Sometimes it's not a good thing to set an example. If the enterprise itself is losing money, it's not necessary to make a big donation, otherwise it will bring a negative demonstration."
After a pause, Li Mu said: "if CSC club is still making a big donation in the event of loss, it is easy to push other companies with the same poor operation to an awkward position where they will be kidnapped by morality at any time. People who like moral kidnapping will ask why they don't donate money. If they explain that they are still losing money, people who are kidnapped by morality are very Maybe take us as an example. For example, if CSC club has donated money for losses, why can't you donate? In that way, the damage to these enterprises is also very big. "
Chen Ze nodded and said: "it makes sense. After all, the enterprise should focus on its own development, be able to contribute more, and not be discouraged if it does not have the ability. However, if it is for the sake of social responsibility, it will swell its face and even drag the enterprise into a deeper mire, which is really against the humanitarian spirit of donation."
Li Mu said: "our club has invested more than two hundred million yuan, and now it is still continuously invested. Although the amount of membership fees collected from our books is not small, there is still a part of them that must provide equivalent services for members, so when we audit the club's income from the financial level, we should deduct the cost of this income Well, in this way, our core business may not be able to recover all costs in the next five years. It's not a good demonstration that enterprises take the lead in donating. "Speaking of this, Li Mu asked: "our members' intention of donation is very strong, right? Before that, I always seemed to offer to donate. "
Cai Zhengmao nodded and said: "now the members of our CSC club, the intention of donation is very strong. Many members have consulted me more than once."
"That's good," said Li Mu. "Recently, I'll organize club members to donate money and tell them that the money they donate will be used to establish a special fund for angels in white, which will serve those angels in white and their families who have given their precious lives or health in the fight against SARS."
It's impossible not to have money. The reason why you don't have money at first is that you can make more money later.
Li Mu uses the cooperation mode of no money to make McDonald's and Coca Cola spare no effort to promote the cooperation between the two sides, which makes the outside world really see the commercial value of "Plants vs. Zombies".
When everyone realizes the commercial value, its own price will naturally rise.
Wall Street, Hollywood and Silicon Valley are all inspired by Li Mu. They see Li Mu's real purpose through his strange playing methods. Millions of dollars of royalties can't get into Li Mu's eyes. What he really wants is to maximize the promotion of his cartoon image, and his purpose has been achieved!
Coca Cola and McDonald's have submitted a satisfactory answer sheet for Makino technology. Makino technology's cartoon image has been vigorously promoted offline. Coca Cola and McDonald's also rely on Makino technology's cartoon image to quickly establish a huge difference with competing products. At the same time, using the love of game players for this game, they have greatly improved their sales.
A well-known business media in the United States wrote that Li Mu wants to think deeper and farther than all Internet practitioners. When others can only see the surface, Li Mu's vision has seen through the core. The cartoon image of "plant vs. zombie" has been enough to support a huge series of brands after this offline, and the well-known brand laboratory in the United States has given At present, for each of his business activities alone, it is worth studying for all entrepreneurs.
Both Microsoft and Sony were shocked by Li Mu's high minimum guarantee fee. Both sides wanted to reject Li Mu directly, but both sides were worried about whether their competitors would agree to Li Mu's terms, so as to occupy the game in the field of console games.
Although in China, the host market and genuine game market environment are very poor, but overseas, the soil of host market and host game market is very fertile. It is normal for popular games to sell tens of millions of copies.
Moreover, according to the leaders of the two host platforms, the game "zombie online" is very easy to transplant from mouse game to handle game.
The real "plant vs. zombie" is a touch-screen game, but considering that its operation is very simple and basically does not need more touch control, so Li Mu transplants it to the PC end with little effort, and has no impact on the operation experience.
now, if you want to transplant "plant vs. zombie" to the host end, it is not difficult. The interface of this game is Palace layout is basically no different from games like Tetris and bubble hall, so most of the operations can be carried out with a handle. As for the operation of collecting sunlight, which requires a mouse, it can be directly changed to a key on the handle, which can be collected with one key.
It's easy to transplant, easy to operate and interesting, so both Microsoft and Sony are very optimistic about the performance of the game after it is transplanted to the host platform. The more so, the more worried they are about their opponents will take the lead. However, Li Mu's asking price is really too black and confusing.
In addition to the console game, all kinds of clothing, food, general merchandise brands, toy peripheral manufacturers are looking for the cooperation of "plant vs. zombie". However, every enterprise that gets the quotation has a common view: Muye technology is really black, not ordinary black, and the price is high, which is beyond imagination.
However, Li Mu doesn't make any looseness at all. He can't see the small profits, so he would rather not make any profit than make any retrogression in the price. Let these enterprises think about it for themselves. If they can cooperate, they will pay for it. If they can't cooperate, they will worship.
……
The situation of SARS in China is still severe when online of Plants vs. Zombies is popular all over the world.
Thanks to the country's timely means of disease control, the pace of development of SARS is much slower than that of last life, but it is still unable to completely avoid the spread and deterioration of the epidemic.
The number of confirmed cases in Yanjing has been increasing rapidly, reaching double digits. The health sector has entered a state of emergency. All primary and secondary schools have been temporarily closed. The whole society has implemented the policy of isolation and treatment. There are many cases where the whole building has been isolated due to fever, but no one is against it. In front of the disease, it is not a time to play a small role. This is a big issue. The vast majority of the people Can understand.
Recently, there are some sad news that some medical staff who are fighting against SARS have given their lives because they are infected with SARS.
CCTV has launched a special news series of angels in white in SARS, which includes not only medical staff fighting against SARS at the front line, but also medical staff infected with SARS at work and receiving treatment in hospital. There is a female head nurse in the South who has been working for 60 or 70 hours continuously at the front line of SARS. After isolation, she has been exposed to fever When she was diagnosed with SARS, CCTV reporters filmed through the glass window, she was still lying on the bed waving to the camera, but two days later, she closed her eyes forever.The news special caused a huge sensation in the society, which made a large number of people who were afraid of SARS realize that at this critical moment when everyone was retreating, there were countless angels in white still running forward at the risk of their lives. After the program was broadcast, CCTV received a large number of consultation calls, and many ordinary audiences hoped to donate money for the relatives of the head nurse to talk about themselves A heart of.
So CCTV decided to plan a large-scale Gala. The theme of the gala was to raise money from SARS. The next thing was to call for donations. The most important thing was to hope that through such a gala, people would be mobilized to join hands to fight against SARS.
As Li Mu is the most popular and vocal private entrepreneur in China, the first entrepreneur guest invited by CCTV to the donation party is Li Mu.
Li Mu was invited.
Before, I didn't blindly donate money. I just wanted to wait for the senior level to disclose their attitude. In the face of this kind of event, if the state doesn't need private donations, the official will not accept it. In this case, if we have to donate money, I'm afraid that it will bring some unnecessary negative effects. Now, CCTV has demonstrated its attitude with practical actions, and naturally it needs to give full support.
So Li Mu and Chen Ze and Cai Zhengmao set a time to meet and talk about WANYING real estate and CSC Club donation.
Li Mu didn't have time to run to the racetrack, so he set the venue at WANYING real estate, and just chatted with Chen Ze, song Liang and Wei Lan about the donation of WANYING real estate.
Chen Ze was originally in WANYING real estate. In order to attend the meeting, Cai Zhengmao also drove from the racetrack to WANYING real estate's office building.
Everyone gathered in the conference room, Li Mu told everyone about the invitation of CCTV, saying: "SARS is a very important thing. CCTV is going to hold a public fund-raising party this time. In my opinion, the biggest goal of the party is not to raise money, but to call on the whole people to fight against SARS, so the more the party can show the spirit of unity, the more the psychology of ordinary people can be We have received the positive influence of the party, so we all try to be more positive. "
Song Liang asked Li Mu, "how much is Muye technology and Taobao ready to donate?"
"At present, it is tentatively determined that the two enterprises each donate 10 million yuan," said Li Mu
"Good." Song Liang nodded and said, "let's donate 10 million yuan to WANYING real estate."
"Muye technology and Taobao donated 10 million each, and WANYING also donated 10 million. That would be 30 million. By then, all 30 million will be donated to the disease control department for the purpose of fighting against SARS," said Li Mu
In the last life, Xiaotangshan SARS hospital was the key facility to fight against SARS. It chose to build a hospital in the sparsely populated suburb to fight against SARS and treat SARS patients. At that time, it also created a miracle. A hospital was built and put into use in more than one week, which shocked the domestic and foreign countries.
In Li Mu's memory, Xiaotangshan SARS hospital is a very intelligent and responsible emergency project. Although these projects are funded by the government, if there are private funds involved, they will be able to improve the overall level of key facilities to a higher degree.
After WANYING real estate also decided to donate 10 million yuan, Li Mu said to Chen Ze and Cai Zhengmao, "the CSC club's capital investment is too large, and the return cycle is relatively long. In my opinion, this time we will not use the main contributions of CSC company, but call on the members of the club to donate together."
Chen Ze said: "the club itself can donate part of it. The fund is not a problem. We can't make up part of it in private. When it's critical, we must set a good example."
Li Mu waved his hand and said: "charity should also be based on the actual situation. Sometimes it's not a good thing to set an example. If the enterprise itself is losing money, it's not necessary to make a big donation, otherwise it will bring a negative demonstration."
After a pause, Li Mu said: "if CSC club is still making a big donation in the event of loss, it is easy to push other companies with the same poor operation to an awkward position where they will be kidnapped by morality at any time. People who like moral kidnapping will ask why they don't donate money. If they explain that they are still losing money, people who are kidnapped by morality are very Maybe take us as an example. For example, if CSC club has donated money for losses, why can't you donate? In that way, the damage to these enterprises is also very big. "
Chen Ze nodded and said: "it makes sense. After all, the enterprise should focus on its own development, be able to contribute more, and not be discouraged if it does not have the ability. However, if it is for the sake of social responsibility, it will swell its face and even drag the enterprise into a deeper mire, which is really against the humanitarian spirit of donation."
Li Mu said: "our club has invested more than two hundred million yuan, and now it is still continuously invested. Although the amount of membership fees collected from our books is not small, there is still a part of them that must provide equivalent services for members, so when we audit the club's income from the financial level, we should deduct the cost of this income Well, in this way, our core business may not be able to recover all costs in the next five years. It's not a good demonstration that enterprises take the lead in donating. "Speaking of this, Li Mu asked: "our members' intention of donation is very strong, right? Before that, I always seemed to offer to donate. "
Cai Zhengmao nodded and said: "now the members of our CSC club, the intention of donation is very strong. Many members have consulted me more than once."
"That's good," said Li Mu. "Recently, I'll organize club members to donate money and tell them that the money they donate will be used to establish a special fund for angels in white, which will serve those angels in white and their families who have given their precious lives or health in the fight against SARS."
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