Chapter 542： divergent thinking

Put the used cup aside first, then went to the bar coffee machine, took two cups of coffee again, put a cup in front of Chen Yang,

"thanks,"

Chen Yang stood up, took a sip, and said with a smile, "Old Liu didn't ask, why did you give him 500 million?"

Huang Shan curled her lips, sat down and said, "Why don't you ask, he wants 250 million, and you can give him twice as much if you backhand, everyone has to ask."

After a pause, Huang Shan put down the coffee, crossed her legs and said, "I told him, after calculations by the experts we hired, his large logistics system, although in terms of mainline logistics, can be delivered by outsourcing companies, such as ours. Feihong supply chain is very good.

However, including the eight major logistics centers and the corresponding urban distribution network, at least 500 million US dollars of funds are required to be basically completed.

If it is more accurate, this number should be between 3.5 and 4 billion soft sister coins. "

Huang Shan shrugged, leaned back on the chair, and said seriously, "After Amazon monopolizes the capital-heavy e-commerce model, most e-commerce platforms have turned to another track.

But Jingdong resolutely chose a path similar to Amazon,

Lao Liu is obsessed with his own logistics system that even Amazon does not have. This is a very large investment.

Otherwise, today's Jingdong can already become a national e-commerce B2C platform that competes with Ali's Taobao, not just covering a few big city circles. "

Chen Yang looked at her and said with a smile, "From your point of view, it seems that you don't agree with Jingdong's big logistics plan?"

In fact, this is very normal, not to mention outsiders, even within Jingdong, the only ones who supported Lao Liu's big logistics plan were the boys who sold discs with him at the beginning.

As for those external professional managers, none of them supported him, and even forced Lao Liu to get angry during the meeting and uttered a very famous sentence,

"I invite you to come to implement my decision, not to question my decision!"

So, it's normal for Mr. Shan, who hasn't had an in-depth exchange with Boss Chen, to disagree.

Huang Shan shrugged, "It's not just a few years ago when there was only the postal service. More and more logistics companies have been established one after another. There are four links and one reach in the distance, and our own Feihong supply chain is nearby.

Even Amazon entrusts logistics to third-party companies. Does Jingdong, an e-commerce platform imitating Amazon, need to set up its own logistics network? "

Chen Yang shook his head and said with a smile, "On the surface, Jingdong's model is indeed somewhat similar to Amazon's, stockpiling goods in heavy warehouses and sending them directly on the platform, but the difference between the two is not small,"

After a pause, Chen Yang asked, "When you mention Jingdong, what is your first reaction?"

Huang Shan frowned slightly, thought for a moment, and said, "3C, genuine product, low price, well, that should be all."

Chen Yang smiled and nodded slightly, "Yes, this is the first impression consumers have of Jingdong, and after Lao Liu's large logistics network is completed, another one will be added,"

Huang Shan rolled her eyes, "Quick?"

This is also the ultimate goal of Lao Liu's logistics concept, to deliver items to consumers at the fastest speed.

"That's right,"

Chen Yang nodded, and said solemnly, "When this large logistics system is completed and covers all major areas of the country, from now on, consumers' first impression of Jingdong will no longer be 3C, genuine products and low prices, but only For one, it's fast!

Order in the morning, delivered in the afternoon, order in the afternoon and evening, delivered the next morning,

In addition to building its own logistics system, stockpiling heavy warehouses, and using precise algorithms to calculate consumer habits to the extreme, who else can do it? ! "

Huang Shan frowned, her eyes were thoughtful,

Chen Yang picked up the coffee cup and took a sip, raised his head and said,

"After all, Lao Liu is a talented student who graduated from the National People's University. To put it bluntly, so far, few people really understand what his business philosophy is."

Huang Shan frowned slightly, and asked unconvinced, "Then what is his business philosophy?"

I am a dignified graduate student of the National University of Singapore, and I have worked in Goldman Sachs and HSBC for many years, can't I see through that little black guy?

Chen Yang raised a finger and said seriously, "Three words, localization!"

Huang Shan's eyes narrowed slightly, "Localization?"

"That's right,"

Chen Yang nodded and said, "Consumers in each country have different behaviors and habits, and they are even incompatible. Business models that are suitable for the West may not be suitable for domestic ones.

E-commerce is an imported product. Since the birth of e-commerce in China in 1997, it has basically copied foreign models, especially Amazon, which was established in 1994, and eBay, which was established in 1995, have become many entrepreneurs. the object of imitation,

For example, Dangdang.com, which was established in 1999, started with books just like Amazon.

But whether it was Dangdang or Ari later, they have not stepped out of the real local model. "

Huang Shan frowned, and asked puzzledly, "You always talk about the local model, what exactly is the local model?"

Chen Yang leaned forward, put his elbows on his thighs, looked at her and said, "As a consumer, what do you value when you buy something?"

Huang Shan squinted her eyes and thought about it, then said uncertainly, "It should be genuine and cost-effective."

Chen Yang smiled slightly, "What about e-commerce?"

Huang Shan blurted out immediately, "Speed ​​delivery!"

"That's right,"

Chen Yang snapped his fingers and said with a chuckle, "Authentic, low price, and fast!"

Then he looked at Huang Shan meaningfully, "Look, don't the characteristics of our country's market come out?!"

Without waiting for the thoughtful Huang Shan to speak, Chen Yang continued, "On this basis, we are committed to improving user experience, reducing user identification costs, improving user selection efficiency, and reducing their chargeback probability. This is the core of e-commerce localization!"

If Chen Yang hadn't worked as the vice president of an e-commerce company specializing in Amazon for a month in his previous life, he would really not understand the difference.

When our domestic consumers want to buy something, they will first enter an e-commerce platform, such as Jingdong, such as Tianmao, or Weipinhui, and then search for what they want.

But according to the operation manager of that company, and Chen Yang’s observation of the company’s operating process, he found that European and American consumers are not,

They directly search for the products they want to buy through Googol,

For example, for down jackets, a lot of web links come out,

Then directly enter the store to choose goods through the promotion link,

Therefore, as a foreign order e-commerce company, a large part of the operating expenses is spent on Gu Ge's promotional advertisements, but only a small part is used for platform data operations.

It is also because of this that there are many small websites in foreign countries, where you can find food from the fingers of the boss of Amazon, and live a very nourishing life.

Because the consumer's shopping entrance is not on Amazon, but on Gogo, Amazon just occupies more links,

Unlike in China, small stations are almost all driven away by several large stations.

As for the speed of logistics,

Cough cough, many people know this, if you buy something in Europe and America, you can receive it within a week, even if it is very fast,

As a result, many domestic Amazon merchants that use the self-delivery model arrive faster than their FBA model, that is, the Amazon drop-shipping model.

The key is that consumers are still accustomed to it, so it is really hard to use this to compete with others.

Pulling away, let's talk about it,

This very different consumption habit determines that foreign e-commerce models are not suitable for survival in China. Isn’t Amazon, the number one in the world, not ranked among the top five in China?

And it was thanks to a group of foreign trade supporters, otherwise, the end would be even worse!

Listening to Chen Yang's words in her ears, the thoughts in Huang Shan's mind have gradually drifted away.

Picking up the coffee, she took two sips. After a while, Huang Shan suddenly raised her head and said to Chen Yang,

"Authentic products, low prices, and speed are the most competitive cores of e-commerce.

So, is it possible to highlight only one pole? "

Seeing Chen Yang looking at her in surprise, Huang Shan put down the coffee cup, gestured with both hands, and said while thinking,

"For example, let's build another e-commerce website specializing in authentic products,

What Jingdong is doing is 3C. Even if Lao Liu opens up other categories in the future, he will not be able to do all of them on his own, because any platform does not have the capital.

The most likely thing is to open it to merchants to register and to be a pure B2C platform.

However, in addition to 3C products, there are several other categories that also have great market potential.

Such as clothing, such as cosmetics, such as luxury goods..."

She said one, Chen Yang said one in his heart,

Tail Products Fair, Jumei, Global Shopping…

Huang Shan continued, "For each category, we can actually develop an e-commerce platform similar to Jingdong, which focuses on genuine products and low prices, guaranteeing genuine products and low prices!

Anyway, all the products are self-operated, and the price can be controlled completely.

Then all the logistics can be entrusted to other logistics companies, such as Shunfeng, or even Jingdong! "

After saying this, Huang Shan suddenly raised her head and looked at Chen Yang without blinking.

"what do you think?"

Uh,

Chen Yang nodded numbly, "I think it's okay."

Sure enough, every outstanding talent should not be underestimated,

Don't think that I have more than ten years of forward-looking vision, but compared to people like Huang Shan and Lao Liu, I only have more than ten years of forward-looking vision left.

Look, I just talked about a concept, and Mr. Shan diverged his thinking and came up with a new business plan.

Suddenly, Huang Shan clapped her hands together, and said with wide eyes, "Didn't Taobao take the low-cost route, and it was very successful!"

When Chen Yang heard this, the corners of his mouth twitched slightly.

Indeed, in this era, Taobao is really a representative of low prices. Anyone who wants to find a cheap one can buy it on Taobao!

It's just,

It's a pity that Lao Ma lost face and didn't implement the low-price model to the end. Later, he launched several anti-counterfeiting campaigns and drove a large number of merchants to competitors.

Otherwise, it's really hard to say whether Bing Xixi can stand out.

Snapped…

Huang Shan slapped her thigh again, narrowed her eyes and said,

"With Taobao at a low price, we can only start with genuine products. Let me think about it, how should we proceed with this project?"

"Uh,"

Chen Yang raised his head and was about to speak.

At this moment, Huang Shan waved her hand again, "I thought of it!"

Chen Yang blinked, "What did you think of?"

Huang Shan smiled, bent down and approached Chen Yang, and said with a smile, "Low-price platforms can actually be made!

Damn Taobao, we can still be an e-commerce website with a low-price strategy! "

peat oh

When Chen Yang heard it, he shuddered, "You can't mess around!"

Is the old horse easy to provoke?

Ten years later, in front of the whole country, the old man scolded the financial system. Apart from causing a little trouble for the company, it still had no effect on him personally.

Flying all over the world as usual, just not showing up in front of the camera,

How could this be provoked casually? !

"Where do you want to go!"

Huang Shan rolled her eyes, pouted her lips, and said in a low voice,

"I mean, when necessary, through the people below, ask the media to come forward and discuss the proliferation of fakes,

It’s a good thing for the country and the people, isn’t that okay? ! "

"Cough cough,"

Chen Yang coughed twice, leaned back, rolled his eyes twice, pursed his lips and said,

"Well, stabbing a knife in the back like this is a bad behavior after all!"

Huang Shan rolled her eyes, curled her lips, and muttered softly, "Prudish."

Back then, when she was working at Goldman Sachs and HSBC, not to mention such small tricks, it's not like she didn't do anything even more outrageous.

A shopping mall is like a battlefield. If everyone is civilized and polite, how can it be like a battlefield!

However, the boss has spoken, so she can only give up this tempting idea,

Just thinking about it makes me feel a little distressed. If Taobao can be snatched, how much is it worth!

Just as she was reaching for the coffee cup, she suddenly heard Boss Chen say solemnly,

"Damn, there are so many fake products sold on Taobao, there should be many consumers who have nowhere to complain, right?"

Huang Shan rolled her eyes and nodded slightly, "Yes."

But I was muttering in my heart, what does the boss mean?

Chen Yang smiled again, took a sip of coffee, and said, "Our Damai browser seems to have a location push function, right?"

Um?

Huang Shan's eyes widened in an instant, and in the next second, her eyes curved into a crescent moon again, "Yes, that's right, why did I forget, now that the country is promoting consumer protection laws, we must earnestly protect the rights and interests of our consumers~www. novelhall.com~ Then, it should be possible for us to do a few topics on consumers' protection of their own rights!

Then, some Damai mobile phone users are just searching for information such as how to make a complaint. We push it according to the user's usage habits, which is also very beaver! "

After saying this, I couldn't help giving Boss Chen a thumbs up.

As expected of the boss, look, the pattern is different,

This approach is the real way to kill the enemy invisible!

"Cough cough,"

Boss Chen crossed his hands in front of him, and said solemnly, "So, this investment in Jingdong is of great significance. You must tell Lao Liu to make good use of this fund to build a world-class urban express delivery system." , become bigger and stronger, and create greater glories!"

Huang Shan also nodded cooperatively, "Yeah, I understand."

Frankly speaking, apart from the big logistics system, she was very satisfied with Jingdong and Lao Liu, which is one of the reasons why she never opposed the big logistics plan in front of Boss Chen.

After all, an e-commerce company that can maintain Jingdong's turnover and user growth rate can be said to be unique!

After a pause, Chen Yang said again,

"As for your two ideas, let's not end it in person, and focus on the proposals sent by Chuangfuku and Honggu. If there are talents in this field, it will not be too late to cultivate them.

There is also the matter of peach treasures, the timing should be chosen well, don't do useless work, or make wedding clothes for others. "

Huang Shan grinned and made an OK gesture, "Understood!"