Chapter 631
The penguin empire was the first to respond to the rise of the king of glory.
Although "king of glory" and "League of heroes" are hand games and end games, the similar playing methods between them make the two games barely competitive. More people play on one side, which will inevitably lead to a decrease in the number of users on the other side.
Intuitively reflected in the data, that is, after the launch of "king of glory", the user growth rate of "League of heroes" began to slow down significantly, and the recharge data and the number of online users decreased to varying degrees.
The game is the most important receivable item of penguin Empire, but now it is challenged by others. How can Penguin Empire tolerate it?
So, not surprisingly, this time, the penguin Empire no longer gave up as in the previous two battles, but launched a brutal counterattack.
The first shot in the counterattack is to increase publicity.
Because it has been online for more than a year, League of heroes has recently relaxed its publicity. Penguin Empire has invested a lot of money to promote the game on its major platforms. At the same time, it has also held professional leagues to attract attention.
On the other hand, the penguin Empire also learned from the successful experience of "the king of glory" and began to prepare to change the original painting of the game to make the game style more suitable for China. Summer aesthetics.
Finally, it is also the most unique way to fight back this time. The penguin Empire directly sacrificed their strongest weapon, the Ministry of justice, and sued the king of glory in a lawsuit, accusing the king of glory of plagiarism of the League of heroes.
Once their accusation is established, the newly rising "glory of the king" is likely to fall.
The legal department of penguin empire once again made a move, which also caused some controversy in the game circle.
Although the management of piracy and plagiarism in this world is extremely strict, in fact, the penguin empire is still inflexible, and the game of copycat others emerges in endlessly. Even in this world, penguins still get the labels of "copycat master", "Penguin plagiarism can't be said to be plagiarism, it's reference", "I can copy you, but you can't copy me", etc.
Xudu people hate them. Unexpectedly, this time, penguins are used for reference, but they accuse people directly.
This kind of behavior, a hooligan is not enough to describe.
But what everyone didn't expect was that this time the penguin just kicked the iron plate.
As early as Alipay launched its own chat software, Lin had let Ma Xiaoyun prepare for penguin prevention.
This time the king of glory is launched, Stardust game has been fully prepared for a long time.
Chen Yanran of the Ministry of justice easily took the challenge of the penguin Empire and started a lawsuit offensive and defensive war with them.
Although the result of the battle has not been separated, the situation is not good on the penguin Empire side.
……
On that day, at Penguin Empire headquarters, the weekly meeting was held again.
As recently, at this regular meeting, the senior executives still look dignified.
Many people can't remember exactly when this situation started, but some people still vaguely remember it. It seems that since the establishment of Stardust group, the atmosphere of penguin's weekly meeting has become more dignified.
"Shopping Festival Promotion progress?" The horse of penguin Empire always sits in the middle of the long table, with a deep tone.
I saw a man immediately report: "Mr. Ma, the promotion of the shopping festival is smooth. Now on major TV stations across the country, our shopping Carnival advertisements have been launched, and the market response is enthusiastic. During this period, the growth rate of the number of registered people of paipai net has also increased by 10%!"
Mr. Ma nodded with satisfaction: "OK, keep it going. Don't worry about other platforms. Our paipai network must fight a turnaround in this activity!"
"Yes
After asking about the e-commerce platform, Mr. Ma couldn't help but ask about the game business he was most concerned about.
After all, the game business is the core of the penguin empire.
"Mr. Ma, this week, the total number of online games dropped by 16% on a month on month basis, the revenue dropped by 10%, and the growth rate of registered people dropped by 15%..." the director of the Department in charge of the game business reported with a low head.
But the lighter his voice was, the more guilty he was.
This data is not an avalanche, but it's also terrible. With the user base of penguin Empire, such a significant reduction of data has never happened before.
When Mr. Ma heard the data, his face turned gloomy, like a dark cloud.
"Do you know the reason for the data reduction?"
"Yes... Yes... The data decrease this time is mainly due to the data reduction of mobile games."
"Mobile game?"
"Yes, because Stardust game's" king of glory ", now our company's various mobile game data are in failure," king of glory "has formed a siphon effect. Now, in addition to our application market, the top position of the other major application markets is star dust game's "king of glory", and the next is their agent's "tribal conflict"... "
Although Stardust game was born in a short time, it has achieved amazing results. An agent's "tribal conflict" once made domestic mobile game manufacturers lose their armor. Now with Wolong's "king of glory", the capital of mobile game supremacy has begun to appear.
The director in charge of the game continued: "and... Because the king of glory and the League of heroes are competing products, even our league of heroes data has been affected."
"Is it?" Ma always couldn't help laughing, "isn't the League of heroes engaged in activities recently? Why is it still like this? What about the people in the operations department? "
"Yes A female executive stood up in panic and explained: "Mr. Ma, although the League of heroes is engaged in activities, according to our observation, the king of glory is also engaged in activities recently, and their activities are very targeted to us."
"Online, recently" the king of glory "released a lot of welfare activities. As long as you are online, you can take heroes with your skin, invite friends and have more skin to take."
"In addition, offline, the king of glory has started to hold various offline competitions recently. They have recently held a king city competition and campus competition in 16 cities and 18 provinces. It is said that the reverse is very good. In addition, there is a rumor that the professional competition of the king of glory will also start in the second half of the year."
"In addition, recently, Stardust game has added the anchor welfare of" king of glory "to the live broadcast of dolphin. As long as the anchor content is" king of glory ", you can receive additional anchor allowance every month. So now the game channel of live broadcast of dolphin has been swiped by King of glory, and even several anchors of our original live broadcast of hero League have changed jobs."
Although "king of glory" and "League of heroes" are hand games and end games, the similar playing methods between them make the two games barely competitive. More people play on one side, which will inevitably lead to a decrease in the number of users on the other side.
Intuitively reflected in the data, that is, after the launch of "king of glory", the user growth rate of "League of heroes" began to slow down significantly, and the recharge data and the number of online users decreased to varying degrees.
The game is the most important receivable item of penguin Empire, but now it is challenged by others. How can Penguin Empire tolerate it?
So, not surprisingly, this time, the penguin Empire no longer gave up as in the previous two battles, but launched a brutal counterattack.
The first shot in the counterattack is to increase publicity.
Because it has been online for more than a year, League of heroes has recently relaxed its publicity. Penguin Empire has invested a lot of money to promote the game on its major platforms. At the same time, it has also held professional leagues to attract attention.
On the other hand, the penguin Empire also learned from the successful experience of "the king of glory" and began to prepare to change the original painting of the game to make the game style more suitable for China. Summer aesthetics.
Finally, it is also the most unique way to fight back this time. The penguin Empire directly sacrificed their strongest weapon, the Ministry of justice, and sued the king of glory in a lawsuit, accusing the king of glory of plagiarism of the League of heroes.
Once their accusation is established, the newly rising "glory of the king" is likely to fall.
The legal department of penguin empire once again made a move, which also caused some controversy in the game circle.
Although the management of piracy and plagiarism in this world is extremely strict, in fact, the penguin empire is still inflexible, and the game of copycat others emerges in endlessly. Even in this world, penguins still get the labels of "copycat master", "Penguin plagiarism can't be said to be plagiarism, it's reference", "I can copy you, but you can't copy me", etc.
Xudu people hate them. Unexpectedly, this time, penguins are used for reference, but they accuse people directly.
This kind of behavior, a hooligan is not enough to describe.
But what everyone didn't expect was that this time the penguin just kicked the iron plate.
As early as Alipay launched its own chat software, Lin had let Ma Xiaoyun prepare for penguin prevention.
This time the king of glory is launched, Stardust game has been fully prepared for a long time.
Chen Yanran of the Ministry of justice easily took the challenge of the penguin Empire and started a lawsuit offensive and defensive war with them.
Although the result of the battle has not been separated, the situation is not good on the penguin Empire side.
……
On that day, at Penguin Empire headquarters, the weekly meeting was held again.
As recently, at this regular meeting, the senior executives still look dignified.
Many people can't remember exactly when this situation started, but some people still vaguely remember it. It seems that since the establishment of Stardust group, the atmosphere of penguin's weekly meeting has become more dignified.
"Shopping Festival Promotion progress?" The horse of penguin Empire always sits in the middle of the long table, with a deep tone.
I saw a man immediately report: "Mr. Ma, the promotion of the shopping festival is smooth. Now on major TV stations across the country, our shopping Carnival advertisements have been launched, and the market response is enthusiastic. During this period, the growth rate of the number of registered people of paipai net has also increased by 10%!"
Mr. Ma nodded with satisfaction: "OK, keep it going. Don't worry about other platforms. Our paipai network must fight a turnaround in this activity!"
"Yes
After asking about the e-commerce platform, Mr. Ma couldn't help but ask about the game business he was most concerned about.
After all, the game business is the core of the penguin empire.
"Mr. Ma, this week, the total number of online games dropped by 16% on a month on month basis, the revenue dropped by 10%, and the growth rate of registered people dropped by 15%..." the director of the Department in charge of the game business reported with a low head.
But the lighter his voice was, the more guilty he was.
This data is not an avalanche, but it's also terrible. With the user base of penguin Empire, such a significant reduction of data has never happened before.
When Mr. Ma heard the data, his face turned gloomy, like a dark cloud.
"Do you know the reason for the data reduction?"
"Yes... Yes... The data decrease this time is mainly due to the data reduction of mobile games."
"Mobile game?"
"Yes, because Stardust game's" king of glory ", now our company's various mobile game data are in failure," king of glory "has formed a siphon effect. Now, in addition to our application market, the top position of the other major application markets is star dust game's "king of glory", and the next is their agent's "tribal conflict"... "
Although Stardust game was born in a short time, it has achieved amazing results. An agent's "tribal conflict" once made domestic mobile game manufacturers lose their armor. Now with Wolong's "king of glory", the capital of mobile game supremacy has begun to appear.
The director in charge of the game continued: "and... Because the king of glory and the League of heroes are competing products, even our league of heroes data has been affected."
"Is it?" Ma always couldn't help laughing, "isn't the League of heroes engaged in activities recently? Why is it still like this? What about the people in the operations department? "
"Yes A female executive stood up in panic and explained: "Mr. Ma, although the League of heroes is engaged in activities, according to our observation, the king of glory is also engaged in activities recently, and their activities are very targeted to us."
"Online, recently" the king of glory "released a lot of welfare activities. As long as you are online, you can take heroes with your skin, invite friends and have more skin to take."
"In addition, offline, the king of glory has started to hold various offline competitions recently. They have recently held a king city competition and campus competition in 16 cities and 18 provinces. It is said that the reverse is very good. In addition, there is a rumor that the professional competition of the king of glory will also start in the second half of the year."
"In addition, recently, Stardust game has added the anchor welfare of" king of glory "to the live broadcast of dolphin. As long as the anchor content is" king of glory ", you can receive additional anchor allowance every month. So now the game channel of live broadcast of dolphin has been swiped by King of glory, and even several anchors of our original live broadcast of hero League have changed jobs."
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