Chapter 1173

In the same way, today's baifumei does like to show off its wealth by shopping at first-line brand stores. However, in the international market, the price of these things is nearly half lower than that in China. After this trend, for those of us who do not have any price competitiveness, do you think Meimei Department stores will make money like they do now? "

There was silence at the top.

Even grandpa Leng was lost in thought.

Leng Qirui continued: "so we should not only reduce the expansion of Meimei department store, but also find ways to transform Meimei department store completely in the next five years. My preliminary assumption is that the seven Meimei department stores under lengshi group originally occupied a wide area because of imitating Tianheng land, and later try to gradually extend the experiential things into it. By gradually increasing popularity, to slowly change the type of counter inside. "

"Chairman, what do you mean by experiential extension?"

"All kinds of experiences, but I personally suggest that we make more experience for children. For example, a large-scale toy city, a climate like book city, a video game city, or a sports type such as indoor freshman exploration, or even a brand activity, can make a toy ball ocean, which can make children crazy to play in. In this world, only parents' love for their children is selfless. Every parent, even if he is reluctant to spend money, can do the best for his children. And our future is to dig out this extreme.

Tianheng land is originally an overseas enterprise. Their purchase price is different from ours. Compared with Tianheng land, Meimei department store has no competitiveness except that it can give people a kind of environmental luxury. "

"I can introduce our purchasing channels to you." Selena can't help interrupting.

Leng Qirui glanced at Selena and asked, "is Meimei the industry of Tianheng land or Leng group?"

Selena:

Top management: Chairman, you don't need that channel to introduce us! We want it!

Grandpa Leng and grandma Leng look at each other, and they all see a touch of joy in each other's eyes that our family has a grandson.

I know that Xiaorui is not a thing in the pool.

Their only grandchild, can they do worse?

"In a word, when I was chairman of Leng's group, I wanted to talk to him about this. Now that everything is up to me, you'll find a way to do it. Try to change Meimei department store from a high-end department store to a comprehensive department store where everyone wants to come in and experience. "

"Yes."

All the senior managers, including Leng grandpa and Leng grandma, were surprised after hearing Leng Qirui's words.

Because Leng Qirui's idea is fundamentally reformed for Meimei department store, but everyone thinks what he said is inexplicably right.

Compared with the shopping malls that only a few people visit, it seems that the comprehensive shopping malls are more competitive in the market.

After the personnel problem has been solved and the basic positioning of Meimei department store has been solved, Leng Qirui has put forward the third reform plan that he wanted to put forward to grandpa for a long time.

"Today I want to talk about the third topic you see, in the future, our cold group will open up a third market - the Internet market."

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