Chapter 198 Money, Willfulness, And Continued to Engage in Activities

On Chenyun's side, when she heard Anwen say that, she was helpless

But what could she do

To put it bluntly, she didn't even have any shares in the company

She was just a worker

Of course, even if she had shares, she wouldn't question Anwen's decision

Although she was a strong woman, the environment in which she had lived since she was a child had already determined that she was not a dictator

It's true that she has a strong personality, but she knows what to do under what circumstances

She could make a suggestion, but she would never contradict a man after he made a decision

That would only stifle things and affect their relationship

Moreover, with an wen's family background, even if the decision was wrong, she could afford to lose, not to mention that the way she thought of was to hurt people with the original, as long as she had money, she would not lose

"Well, let me talk about the plan

Daily necessities are different from cosmetics, and their customer habits are more important than the good or bad of the products

Simply put, the brand is more influential, the customer loyalty is higher, and under normal circumstances, the customer basically will not change different kinds of daily necessities

But there is a situation where there is a promotion discount, and at this time, the customer will choose to buy some other brands of daily necessities

" After hearing this, an said immediately," then we can afford a discount and promotion

" Chenyun rubbed his forehead and said quickly," no, I mean, brand loyalty is when faced with cheap goods, customers choose cheap goods

But we can't lower the price because it will create a feeling in the hearts of our customers that our products are inferior and cheap, and that will have a great impact on our brand value

"" Um

What should we do

" Anwen asked

" It's very simple, that's to pick you up from Anzong

During the two events in the morning, you spent $ 8

3 billion on them, successfully causing a national craze

Our company's daily necessities were originally prepared to go public with this craze, but now if we want to kick out the Unilever, we have to do another round of activity

"" What event

"" Draw

" Then, Chenyun and an wen explained in detail how to operate

To put it simply, it was an opportunity to let the whole country know that their daily necessities company was rich, not short of money, and headstrong

A company with money and a company without money are completely different in the hearts of ordinary people

Rich companies would never use poor quality raw materials for a small benefit

Rich companies must have good production lines and good workmanship

Rich companies, if they invest in scientific research, their products should be good

But this is a concept

In fact, regardless of whether the company has money or not, it is all about making money

All marketing is packaging

This is the same as the people in the entertainment industry

And now, in the eyes of people outside the daily necessities company, what kind of person is it

Rich, headstrong, with a strong background

In this case, if the daily necessities company's new products on the shelves, there is a lottery qr code, the maximum prize is 5 million, you believe it or not

Many people would not believe that they had been cheated so many times before

But after Anwen's 8 billion plus cash draw, and it was the same day as the draw, everyone would believe it

In any case, every household needs to use the daily necessities, and the price is similar

Now that you can buy the daily necessities launched by the company, who wouldn't buy it

What if he wins

This kind of activity only takes a month, then after experiencing the effects of the company's daily necessities, 80 % of customers will choose to use the company's daily necessities in the future

After all, daily necessities are different from cosmetics

Cosmetics were effective immediately, as long as they were not blind

But the daily necessities were different

They were all soap and could kill bacteria

But you can't see germs

You can't let them come out to prove it to you

However, as long as the good thing has been used, after a period of time, it can still distinguish the effect

This was also Chenyun's strategy, otherwise she wouldn't have used such a simple and crude approach

This is like the Internet Co

First, spend money to nurture the market and burn money crazily

Then, when you get used to it, start cutting leeks

" Only one billion

That's too little, at least five billion

I want the Unilever to collapse before christmas

" Hearing the plan, an wen said immediately

" Okay, you're the big boss, you have to count," Chenyun said indifferently

After making the decision, Chenyun left to contact the weibo platform

Soon, a new announcement appeared on the weibo activity page

In order to give back to our customers, our company has set up a random qr code in the daily necessities that will be on the shelves three days later

After buying daily necessities, please keep the qr code and wait for the lottery in five days

The total prize for this event is 5 billion yuan, the lowest is 5 yuan, followed by 50 yuan, 500 yuan, 5000 yuan

Until the top of the 5 million grand prize is sealed

The event will be held for 10 days, and two unified draws will result in 100 grand prize winners

" As soon as this news came out, people who had won awards today began to look forward to it

Some even went to the store that night to ask if they had any

Unfortunately, there is no such thing in the country

There are products

After hundreds of different kinds of daily necessities were purchased, they began to produce goods crazily

The goods must be enough

But the problem was the packaging

There was no packaging with the qr code

Therefore, various manufacturers began to adjust the production line urgently, add the two-dimensional code spray painting, and then re-packaging

Although they were ordered to work overtime, no one complained

After all, the money was in place, not to mention working overtime, even living in a factory was no problem

After this message was sent out, the most nervous one was not Unilever, but p & g

To be honest, Anwen didn't want to hurt p & g either

Unfortunately, it was also used for daily necessities, so it was affected by the wave of aoe damage

In fact, even if Anwen knew, he didn't care

Anyway, there is no such thing as a powerful daily necessities company in our country

A few of the old companies in devil's city were also bought by foreign companies, so this time he hit the daily necessities industry, it didn't affect our domestic companies very much

Although the impact is still there, but that is not a problem, at the very least, the acquisition will not burden the government

When he was at night, Anwen was sleeping

Several of the world's top commodities companies held emergency meetings to discuss the issue

As the world's largest commodity market, no company is willing to give up

Daily necessities are not luxury goods, they rely on sales to win

And in a country with many people and purchasing power, we are the only country in the world

So as soon as this news came out, several top commodity companies couldn't sit still

Promotion

Discount

Discount

These methods are useful under normal circumstances, but in the face of the current situation, they are completely useless

What if you miss the five million grand prize to save a dollar or two

Let them draw too

We can't do it

Let's not talk about having fun or not having fun

There is no such competition

They should be responsible for the shareholders and the shareholders, not like an wen, patting their heads and throwing out 5 billion yuan, no one dared to control

While these executives were discussing how to deal with this vicious business competition, the big shots behind them were talking about Anwen

They didn't pay much attention to Anwen at first

But over time, Anwen brought out more and more things, and even some of them looked greedy

In such a situation, it's not that they haven't used their brains

Unfortunately, as a salted fish, Anwen hid in an underground base comparable to a nuclear fortification every day

They wanted to do something, but there was no chance

But this time, they really couldn't sit still

If Anwen were to continue like this, everyone would stop playing

In the end, the big shots went to a place together, which was 1600 Pennsylvania avenue

The next day, Anwen got up and just finished washing up

Shenzhuren called before he could get breakfast