Chapter 3206

Lin Hai knows that this involves all aspects of sales skills. It's complicated to say. After all, their teams have just been established, and most of them are young people. They certainly lack experience compared with other companies. Now that they have raised this issue, they all realize that it's really a very important issue, Then we must take it seriously and make up for it.

Zheng Long nodded, reported some other information, and then finished. Next is Xu Yawen reporting on the property and subsidiary companies, because she has not officially announced her resignation, and even if she leaves temporarily, she is still busy for the two companies. In addition, the performance report itself is the summary of the previous stage, which was her responsibility before, so it must be Xu Yawen reporting in person.

"Because the subsidiary company is totally responsible for the business of the property company. It is responsible for the security of the community managed by the property company. Its daily performance is directly linked to the property company. Its management is also synchronized with the headquarters. Everyone in the company only needs to be responsible for daily training, work and the implementation of basic tasks, Basically, there is not much problem at the moment. "

"Let me focus on the situation of the property company. By the end of last month, we had won five districts. " Xu Yawen reported, "last month in the follow-up to this month signed the contract has two communities, so can not be included in the performance of last month."

"Two of the five residential areas are large-scale residential areas with more than 3000 households, and they are also relatively high-end residential areas. We also collect property fees according to unified standards. Every month, the property fee of the five districts is about 8 million. "

"But as we all know, property fees are collected annually, so at present, the company's book revenue is 73 million, excluding some that have not yet been collected."

As soon as Xu Yawen reported this figure, she suddenly exclaimed: the company, which has just been established for more than a month, has this income, which is too frightening.

Xu Yawen said with a smile: "everyone is shocked to hear this figure. We think that our property company is too easy. Tens of millions of dollars will arrive at the account all at once. Making money is just like joking, tens of millions every month, and this is only a few districts. How many billions will come down this year?"

"Accounts are not calculated in this way. This figure sounds scary, but don't forget that it's an expense income for the whole year, which is equivalent to the expenditure. The profit is only reflected in the monthly report in the form of accounts."

"One of the most critical tasks for property companies is to protect profits on the basis of maintaining a good balance of revenue and expenditure."

"What's more, we don't have a lot of expenses. Otherwise, if we really make so much money, we will all rush to do the property. The main expenses are personnel, including the largest security expenses for subsidiaries, our logistics and other personnel, as well as some equipment investment and depreciation, as well as some other activities and expenses for owners. Normally speaking, our profit should be around 3.5 million. "

"But this is a more reasonable profit ratio after everything is on the right track. In fact, several of our current residential areas have just entered, leaving many problems in the previous property. In order to speed up the efficiency improvement, many problems will be solved after we take over, including some renovation and other maintenance, as well as investment in equipment and facilities, So last month, we actually charged a fee of more than 70 million yuan, but we spent 28 million yuan on these inputs, and then we added the personnel expenses, that is, the final expenditure reached 36 million yuan, which is equivalent to that in the first month, we did not make a profit, but lost money, and the loss was quite serious. "

"However, this is also normal, because in the property sector, these are fixed long-term expenses in the early stage. First of all, it is necessary to make investment, and it is impossible to reduce it. In particular, we are taking a high-end route, serving high-end residential areas, charging a high standard of property fees, and the requirements of the corresponding customers are also very high, Then we can't say to save costs and reduce customer satisfaction in this respect. "

"Secondly, the value generated by this part of investment is long-term, that is to say, one-time investment at the present stage can have a utilization rate of at least five years, so the detailed expenses will be divided into each quarter and calculated according to various standards such as depreciation."

"Basically, starting from next month, we can ensure a balance between revenue and expenditure, and then gradually enter a stage of profitability."

Xu Yawen continued with a smile: "although our property company is losing money, we have brought orders for community security to the subsidiary company, which ensures that the subsidiary company is in a state of normal operation from the beginning, and there is little profit."

"And the biggest advantage of the property company is that the fees are collected one year in advance. In addition, we also have certain advantages, that is, the fees are collected in time. We should all know that the collection of property fees has always been a long-standing problem, including the one we have encountered before, but it has been well solved. "

"In this way, we can ensure sufficient cash flow. Just like our current situation, last month we invested more than 30 million yuan in all aspects of equipment and renovation as well as community renovation. It may be difficult for us to afford it according to the general company, but because we have the property fee collection, we can maintain the normal operation in the future, and we don't need the blood transfusion from the security company. "

Lin Hai laughed, waved his hand and said: "more than that, we need to ask the property company for the construction of our construction site."

Because the construction site is still in the process of continuous construction, it is prepared to use the performance of the security company to invest in the follow-up construction cost. As a result, Xianzi has a large amount of income from the property company. Generally speaking, it is a surprise, and the pressure of capital is relieved a lot.

Xu Yawen said with a smile: "at present, our property fee collection is still quite high. Of course, 100% is still impossible. However, at present, it can reach 80% online. This level is OK. Next, we will make further efforts to achieve 100% as soon as possible."

"Of course, there are also many problems. As we all know before, we have encountered great resistance in charging fees, and we have also encountered contradictions and troubles from competitors, peers, and even some other private grudges when we entered the community to take over. All these have something to do with me, I'm sorry for the trouble I've caused you. "