Chapter 1264
"It's true that the real estate industry is not as good as it used to be. That's because the rules of the industry are almost perfect and there is a lot of competition. The most important thing is that everyone flocks to the big cities to develop. Basically, all the places that can be developed in the big cities have been developed. Now the national policy has been adjusted, Of course, many enterprises that have problems in their own operation are naturally unable to cope with them. To tell you the truth, the real estate industry in big cities, especially these mega cities, really has little to do. For these cities, the real estate industry is in decline. However, for other cities that are not big enough, in our opinion, the real estate industry in the third tier cities has just begun. " Lu Ying analysis.
"I understand the truth. In recent years, I have paid special attention to the real estate industry in Datang Group. There is potential in the second and third tier cities, but the profit margin is not high. The land price of these cities has risen, and the labor cost is not much lower than that of the first tier cities. However, these cities have a large area, but the population flowing into these cities is too small every year, Just need to buy a house is not enough, the market is not big, which determines the price is difficult to rise, the profit margin is not big. On the whole, I don't think there is much operability. That's why there are few large real estate companies entering these cities. " Ye Lingtian said his analysis, in Datang Group these years, he really has a lot of understanding of the whole real estate industry.
"I can't see that Ling Tian, you really have a deep understanding of the real estate industry over the years. I can see that you have really made great efforts to help me manage the Datang Group, because before, you had almost no involvement in this industry. I am very moved." Lu Ying said seriously, then said: "what you said is very correct, these are the objective reasons, but we have to take a different road. The demand for housing in the third and fourth tier cities is not very large, but you should not forget that the social economy is developing very fast now. Not only the first tier cities are developing, but also the second tier, third tier and fourth tier cities are developing. Although the demand is not big, the people are rich. Those who had no money before are rich now, and those who had money before are richer now. What do a large number of rich people do? The first thing Chinese people like to do is to relocate a house, which is good and comfortable. We have done a survey. In the third and fourth tier cities, there are many people who can afford to buy a good house, and there are also many people who want to buy a more ambitious high-end house. The demand is very large. Now the house prices in many third and fourth tier cities are rising. However, the construction mode of their commercial housing is still in the mode ten years ago or even more than ten years ago in big cities, Let alone high-end, many cities even have no houses in a decent community, and there is a great demand. Therefore, this is a big market. What we have to do is to seize the high-end real estate market in the second, third and even fourth tier cities with better economic conditions. We have made a rough estimate that the total amount of the whole market is about 10000 to 2 trillion yuan. As long as we can occupy 20% of the whole market, it will be a market of 450 billion yuan and a profit of 100 billion yuan. This is a huge cake. Moreover, the larger the investment, the earlier the time to seize, the more market we seize, and the greater the profit. After all, the demand of each city is only so large. Therefore, my idea is that from next year, our two partners will jointly inject about 100 billion yuan into the new world real estate company, and we will start to develop high-end commercial housing market in major cities that meet our set conditions. To tell you the truth, I need your help. Datang Group alone can't spend so much money, 100 billion. You also know the financial situation of Datang Group. Let alone Datang Group, no matter which company can't spend so much money at a time. Less capital means the loss of the market. The loss of the market means the loss of silver. Moreover, the market is very serious. As I said before, this is a first come to eat meat, then come to the soup did not even drink the project. So I have to find partners to do it together. Of course, my priority is your company. There has been a lot of cooperation between our two companies. There is a tacit understanding in this respect. In addition, the relationship between you and me is needless to say. What's more, I also know that you have this fund. As soon as the acquisition fund of the company over there arrives, you will have plenty of funds. Obviously, you can't find a place to spend this fund for a while. It's enough to save your company's current projects by spending at most 10 to 15 billion yuan to expand the scale, The rest of the money you must also need to find new investment projects, you can't put money on the account, right? The prospect of this project is very optimistic. I can guarantee it with my 20 or 30 years of real estate experience. Do you want to think about it? " Lu Ying said slowly.
Ye Lingtian put down his chopsticks, smoking all the time, quietly listening to Lu Ying's introduction. After Lu Ying finished, ye Lingtian fell into deep thinking.
"What you said is very reasonable. OK, after Yuxin comes back from Beijing, I'll sit down with my company brothers and discuss it. However, you have to give us your market evaluation and your plan, so that we can make an overall evaluation." Ye Lingtian finally nodded.
"Of course, well, in two months, I will arrange youyou to discuss this matter with you. I am ready to give this project to her completely." Lu Ying smiles.
"It's a good thing to give her more opportunities to exercise. To put it mildly, even if you lose, you'll make money for Datang Group. After all, you'll give her the company sooner or later. Now that you're here, she's just losing so much. If he loses because of mistakes when he takes charge of Datang Group, it's not the same concept, Even if it's a mistake, it's worth it. " Ye Lingtian nodded.
"You think the same as I do. At this point, I have to ask you something Lu Ying asked.
"I understand the truth. In recent years, I have paid special attention to the real estate industry in Datang Group. There is potential in the second and third tier cities, but the profit margin is not high. The land price of these cities has risen, and the labor cost is not much lower than that of the first tier cities. However, these cities have a large area, but the population flowing into these cities is too small every year, Just need to buy a house is not enough, the market is not big, which determines the price is difficult to rise, the profit margin is not big. On the whole, I don't think there is much operability. That's why there are few large real estate companies entering these cities. " Ye Lingtian said his analysis, in Datang Group these years, he really has a lot of understanding of the whole real estate industry.
"I can't see that Ling Tian, you really have a deep understanding of the real estate industry over the years. I can see that you have really made great efforts to help me manage the Datang Group, because before, you had almost no involvement in this industry. I am very moved." Lu Ying said seriously, then said: "what you said is very correct, these are the objective reasons, but we have to take a different road. The demand for housing in the third and fourth tier cities is not very large, but you should not forget that the social economy is developing very fast now. Not only the first tier cities are developing, but also the second tier, third tier and fourth tier cities are developing. Although the demand is not big, the people are rich. Those who had no money before are rich now, and those who had money before are richer now. What do a large number of rich people do? The first thing Chinese people like to do is to relocate a house, which is good and comfortable. We have done a survey. In the third and fourth tier cities, there are many people who can afford to buy a good house, and there are also many people who want to buy a more ambitious high-end house. The demand is very large. Now the house prices in many third and fourth tier cities are rising. However, the construction mode of their commercial housing is still in the mode ten years ago or even more than ten years ago in big cities, Let alone high-end, many cities even have no houses in a decent community, and there is a great demand. Therefore, this is a big market. What we have to do is to seize the high-end real estate market in the second, third and even fourth tier cities with better economic conditions. We have made a rough estimate that the total amount of the whole market is about 10000 to 2 trillion yuan. As long as we can occupy 20% of the whole market, it will be a market of 450 billion yuan and a profit of 100 billion yuan. This is a huge cake. Moreover, the larger the investment, the earlier the time to seize, the more market we seize, and the greater the profit. After all, the demand of each city is only so large. Therefore, my idea is that from next year, our two partners will jointly inject about 100 billion yuan into the new world real estate company, and we will start to develop high-end commercial housing market in major cities that meet our set conditions. To tell you the truth, I need your help. Datang Group alone can't spend so much money, 100 billion. You also know the financial situation of Datang Group. Let alone Datang Group, no matter which company can't spend so much money at a time. Less capital means the loss of the market. The loss of the market means the loss of silver. Moreover, the market is very serious. As I said before, this is a first come to eat meat, then come to the soup did not even drink the project. So I have to find partners to do it together. Of course, my priority is your company. There has been a lot of cooperation between our two companies. There is a tacit understanding in this respect. In addition, the relationship between you and me is needless to say. What's more, I also know that you have this fund. As soon as the acquisition fund of the company over there arrives, you will have plenty of funds. Obviously, you can't find a place to spend this fund for a while. It's enough to save your company's current projects by spending at most 10 to 15 billion yuan to expand the scale, The rest of the money you must also need to find new investment projects, you can't put money on the account, right? The prospect of this project is very optimistic. I can guarantee it with my 20 or 30 years of real estate experience. Do you want to think about it? " Lu Ying said slowly.
Ye Lingtian put down his chopsticks, smoking all the time, quietly listening to Lu Ying's introduction. After Lu Ying finished, ye Lingtian fell into deep thinking.
"What you said is very reasonable. OK, after Yuxin comes back from Beijing, I'll sit down with my company brothers and discuss it. However, you have to give us your market evaluation and your plan, so that we can make an overall evaluation." Ye Lingtian finally nodded.
"Of course, well, in two months, I will arrange youyou to discuss this matter with you. I am ready to give this project to her completely." Lu Ying smiles.
"It's a good thing to give her more opportunities to exercise. To put it mildly, even if you lose, you'll make money for Datang Group. After all, you'll give her the company sooner or later. Now that you're here, she's just losing so much. If he loses because of mistakes when he takes charge of Datang Group, it's not the same concept, Even if it's a mistake, it's worth it. " Ye Lingtian nodded.
"You think the same as I do. At this point, I have to ask you something Lu Ying asked.
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