Chapter 961
Ye Lingtian was very free and easy after he decided on the loan. He directly left Liu Shangrong there to take charge of the loan with the two banks. It was not easy to do. He needed to run on both sides of the East China Sea and Beijing, and he had to go to Sanya. Naturally, ye Lingtian couldn't do it in person, so this kind of thing was lost to Liu Shangrong, which is also the value of Liu Shangrong.
Ye Lingtian makes a phone call to Li Yuxin, and then Li Yuxin sends a car to Beijing to pick up ye Lingtian and goes directly to Datong. Li Yuxin is also back to Datong after finishing his work. Ye Lingtian gets out of the car directly at the place he newly arranged for the investment company and walks into the company. The two-story office building has a very large area, which is also where ye Lingtian is domineering. After all, he is a big boss now, and he can't be as petty as he was at the beginning. The whole investment company has a model and a lot of staff. Ye Lingtian entered Li Yuxin's general manager's office directly under the guidance of the driver.
In the general manager's office, there are four or five people sitting in front of Li Yuxin, each with a document in his hand. Li Yuxin, too, has a document and a pen in his hand. He is drawing something on the document while talking about it, which is obviously a discussion.
Ye Lingtian went in to have a look, and then said, "you talk first, and I'll come in after that." Then he went out.
Ye Lingtian went upstairs and bought a pack of cigarettes and a bottle of mineral water in a small shop next to the office building. Before he went upstairs, he received a call from Li Yuxin. Then ye Lingtian went upstairs again and walked into Li Yuxin's office.
"Finished?" Ye Lingtian went in and asked Li Yuxin.
"No, the work can never be finished. Besides, there are a lot of things now. I even dream about the work now. How can I be finished? But when the chairman of your group comes, even if I don't have the eyesight, I have to put down other things and follow your orders, right? Ye Dong Li Yuxin said with a smile and went to the water dispenser in his office to pour a cup of tea for ye Lingtian.
Ye Lingtian also smiles. Li Yuxin seldom jokes with herself, which shows that she is in a very good mood now.
"I'm in a good mood, which means that my work is progressing smoothly recently?" Asked ye Lingtian.
"It's OK. It's good to talk with several big TV stations. It's very beneficial to us and it's very helpful to us. If it's true, it will give us a lot of publicity. However, after careful consideration, I completely changed my previous publicity plan and decided to launch a unified large-scale publicity six months later. Moreover, the target of publicity is not our villa area, but just our tourist area. " Li Yuxin said slowly.
"Oh? Why? " Ye Lingtian didn't understand.
"The reason is very simple. Our sales activities have been carried out for several months, and a lot of manpower and material resources have been spent. However, so far, there are no customers, let alone selling the house, not even a signed customer. The final result is that the house has not been sold, and we have spent a lot of manpower and material resources. So last week, I have stopped all our sales teams in various places, and all of them have been taken back to the company. So far, the sales activities in the villa area have failed completely, and so far, I don't think there will be any profit if we continue to continue to waste money. " Li Yuxin said frankly.
Ye Lingtian frowned and didn't speak. He knew Li Yuxin would make it clear to himself.
"I called all the front-line salesmen together and held a meeting with them. I asked them why this happened. You know, they are all trumps in sales all over the world. We spent a lot of money to dig them up. It's impossible for us to achieve zero performance in a few months. After their analysis with me, I finally found out that we were wrong. We made a big mistake. "
"What's the problem?"
"We should distinguish the primary and secondary, our main development goal is the tourist area, followed by the villa area. If the tourist area is built, then the villa area will not worry about no one to buy, and if the tourist area is not built, it will not be possible for someone to buy the villa area. Considering the current situation on our island, if it was you, would you be willing to spend so much money to buy a house there for a holiday? Don't think about it. I won't go. However, if the tourist area becomes a domestic or international hot tourist area, it is full of people. When do you go back there to buy a suite for vacation? If you have enough money? I think, even if it's a hundred million or more, you will be willing. This is the normal psychology of people. Now for them, it's a desert island. They are not crazy. Who would be willing to spend so much money to buy a house on the desert island? " Li Yuxin analyzes.
Ye Lingtian seriously thought about Li Yuxin's words, finally nodded and said: "it's really like this. We've considered so much, but we haven't considered recognition psychology."
"It should be my fault. To be honest, I have no experience in real estate. If I have enough experience, it will not happen. Therefore, I immediately stopped the sales of all villas. What we have to do is to develop the tourist area wholeheartedly. Before the tourist area develops, our idea of relying on the villas to recover part of the funds will be completely destroyed. Fortunately, if you succeed in the loan, plus the good profits of several other companies of veterans group, I am not short of funds for the time being, So it can also leave us a lot of big operating space. I have adjusted the publicity plan comprehensively. When the whole construction project of the tourist area is about to be completed, a very strong publicity plan will be formed. In addition, we have a very creative publicity idea. I have been organizing and arranging this matter. We are going to find a film company to shoot a film with our island as the background, and invite the most popular movie stars, Then ask the best screenwriter to create a beautiful love story with our island as the background. I don't ask whether the film will sell well. I just ask you to have a romantic and encounter impression similar to the Aegean Sea. This is the main route of our island, featuring romantic love and perfect encounter. After repeated argumentation, we think it's a pity that we plan to invest two or three billion yuan in this film. I think the effect will satisfy us, which should be much better than simple advertising. " Li Yuxin said that in the end, he was a little bit elated.
Ye Lingtian makes a phone call to Li Yuxin, and then Li Yuxin sends a car to Beijing to pick up ye Lingtian and goes directly to Datong. Li Yuxin is also back to Datong after finishing his work. Ye Lingtian gets out of the car directly at the place he newly arranged for the investment company and walks into the company. The two-story office building has a very large area, which is also where ye Lingtian is domineering. After all, he is a big boss now, and he can't be as petty as he was at the beginning. The whole investment company has a model and a lot of staff. Ye Lingtian entered Li Yuxin's general manager's office directly under the guidance of the driver.
In the general manager's office, there are four or five people sitting in front of Li Yuxin, each with a document in his hand. Li Yuxin, too, has a document and a pen in his hand. He is drawing something on the document while talking about it, which is obviously a discussion.
Ye Lingtian went in to have a look, and then said, "you talk first, and I'll come in after that." Then he went out.
Ye Lingtian went upstairs and bought a pack of cigarettes and a bottle of mineral water in a small shop next to the office building. Before he went upstairs, he received a call from Li Yuxin. Then ye Lingtian went upstairs again and walked into Li Yuxin's office.
"Finished?" Ye Lingtian went in and asked Li Yuxin.
"No, the work can never be finished. Besides, there are a lot of things now. I even dream about the work now. How can I be finished? But when the chairman of your group comes, even if I don't have the eyesight, I have to put down other things and follow your orders, right? Ye Dong Li Yuxin said with a smile and went to the water dispenser in his office to pour a cup of tea for ye Lingtian.
Ye Lingtian also smiles. Li Yuxin seldom jokes with herself, which shows that she is in a very good mood now.
"I'm in a good mood, which means that my work is progressing smoothly recently?" Asked ye Lingtian.
"It's OK. It's good to talk with several big TV stations. It's very beneficial to us and it's very helpful to us. If it's true, it will give us a lot of publicity. However, after careful consideration, I completely changed my previous publicity plan and decided to launch a unified large-scale publicity six months later. Moreover, the target of publicity is not our villa area, but just our tourist area. " Li Yuxin said slowly.
"Oh? Why? " Ye Lingtian didn't understand.
"The reason is very simple. Our sales activities have been carried out for several months, and a lot of manpower and material resources have been spent. However, so far, there are no customers, let alone selling the house, not even a signed customer. The final result is that the house has not been sold, and we have spent a lot of manpower and material resources. So last week, I have stopped all our sales teams in various places, and all of them have been taken back to the company. So far, the sales activities in the villa area have failed completely, and so far, I don't think there will be any profit if we continue to continue to waste money. " Li Yuxin said frankly.
Ye Lingtian frowned and didn't speak. He knew Li Yuxin would make it clear to himself.
"I called all the front-line salesmen together and held a meeting with them. I asked them why this happened. You know, they are all trumps in sales all over the world. We spent a lot of money to dig them up. It's impossible for us to achieve zero performance in a few months. After their analysis with me, I finally found out that we were wrong. We made a big mistake. "
"What's the problem?"
"We should distinguish the primary and secondary, our main development goal is the tourist area, followed by the villa area. If the tourist area is built, then the villa area will not worry about no one to buy, and if the tourist area is not built, it will not be possible for someone to buy the villa area. Considering the current situation on our island, if it was you, would you be willing to spend so much money to buy a house there for a holiday? Don't think about it. I won't go. However, if the tourist area becomes a domestic or international hot tourist area, it is full of people. When do you go back there to buy a suite for vacation? If you have enough money? I think, even if it's a hundred million or more, you will be willing. This is the normal psychology of people. Now for them, it's a desert island. They are not crazy. Who would be willing to spend so much money to buy a house on the desert island? " Li Yuxin analyzes.
Ye Lingtian seriously thought about Li Yuxin's words, finally nodded and said: "it's really like this. We've considered so much, but we haven't considered recognition psychology."
"It should be my fault. To be honest, I have no experience in real estate. If I have enough experience, it will not happen. Therefore, I immediately stopped the sales of all villas. What we have to do is to develop the tourist area wholeheartedly. Before the tourist area develops, our idea of relying on the villas to recover part of the funds will be completely destroyed. Fortunately, if you succeed in the loan, plus the good profits of several other companies of veterans group, I am not short of funds for the time being, So it can also leave us a lot of big operating space. I have adjusted the publicity plan comprehensively. When the whole construction project of the tourist area is about to be completed, a very strong publicity plan will be formed. In addition, we have a very creative publicity idea. I have been organizing and arranging this matter. We are going to find a film company to shoot a film with our island as the background, and invite the most popular movie stars, Then ask the best screenwriter to create a beautiful love story with our island as the background. I don't ask whether the film will sell well. I just ask you to have a romantic and encounter impression similar to the Aegean Sea. This is the main route of our island, featuring romantic love and perfect encounter. After repeated argumentation, we think it's a pity that we plan to invest two or three billion yuan in this film. I think the effect will satisfy us, which should be much better than simple advertising. " Li Yuxin said that in the end, he was a little bit elated.
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