Chapter 282
Besides, it's a duck of more than 500. Isn't that a joke?
At this time, some people who use mobile phones to take pictures of events have uploaded the short films to the Internet.
In this era of information explosion, coupled with the sensitive words "Quanjude" and "sitting on the ground to raise prices" in the title, these videos were soon browsed by many people.
Quanjude is almost a well-known brand in China. As long as you mention roast duck, Quanjude is absolutely indispensable.
But now, according to the content of the video, Quanjude is no doubt starting from the ground. It's not a small matter that this big brand breaks out this kind of scandal.
As a result, the Internet's big V's will not miss the opportunity of this hot degree, they all forward this video one after another. In less than half an hour, on the Internet, all of a sudden, the news of Quanjude sitting on the ground and starting prices, shops cheating customers is flying everywhere, and has formed a certain public opinion.
The comments on the Internet are similar to those of the people queuing up in the store:
"I didn't expect that Quanjude, a brand as big as Quanjude, would cheat customers. It's really... The world is changing with each passing day!"
"What's the matter with the businessmen in the society now? Is it not hot to earn money without conscience?"
"If you say you want to raise the price, you can raise the price. Before that, there was a purchase restriction. I have to say that this time Quanjude is really ugly."
"What kind of duck sells more than 500? What kind of duck grew up eating the legendary jinkela?" ·
a group of senior executives of Quanjude soon learned about the public opinion on the Internet and began to worry about it.
However, they have no regrets about the decision to launch this luxury roast duck.
This was unanimously agreed by their senior executives and elders, and it was also reported to the boss for approval.
When they ate the roast duck from Li Zhe's duck, they had a rudiment of this decision in their mind. Together, they decided this matter.
There's no way. The quality of the roast duck from Li Zhe's duck is higher than that of Quanjude's fine roast duck!
What's more, the price of the duck from Li Zhe's hand is three hundred and one, and the price increase is also the trend of the times. It's just that the foreshadowing in the early stage is not well laid, which makes these customers think that the price is going up.
However, they believe that as long as customers taste the 5881 luxurious roast duck, they will not think that the price increase is a big cheat!
Maybe even looting.
Therefore, after urgent discussion, they made a decision: "each store will immediately provide a batch of roast duck for customers who have doubts about the price of luxury roast duck to taste!"
At the moment, in all the direct stores of Quanjude, angry customers continue to denounce the behavior of Quanjude. Therefore, when the store managers receive the notice from the senior management, they immediately adjust their strategies!
"Let's calm down first. Since we all say that Quanjude starts from the ground and have doubts about the price of 5881, we will provide a batch of luxurious roast ducks for you to taste and see if our roast ducks are worth the price!"
The angry customers were also surprised to hear the waiter's words.
What's going on here?
However, the men in Beijing are always full of the urine of the old cannons. Even if someone yells: "taste it, I want to see what your more than 500 roast duck tastes like. If it's the same as the fine roast duck before, what do you say?"
"Yes, yes, just try it! If it tastes like a bird, don't blame me for smashing the shop! "
Soon, the roast duck master in the shop baked a batch of luxurious roast duck with the duck provided by Li Zhe, which was good in front of everyone's dough.
Soon, the waiter provided a bowl and chopsticks and a small plate of roast duck to every customer who was shouting and questioning because of the price increase. Each person only had two or three pieces.
A group of doubting diners gradually calmed down as the luxurious roast duck was brought up.
Because they have smelled the delicious smell!
Most of these people are old customers of Quanjude. Naturally, the smell is different from the Quanjude roast duck.
This smell is very special. Compared with the slightly greasy smell of roast duck, it is more fragrant.
And when they eat the two or three pieces of luxurious roast duck in their mouth, the original indignant look suddenly disappeared!
There was an incredible expression on each face.
Their sense of taste has been completely given to the government by this luxurious roast duck, and they also know why this duck sells more than 500 yuan!
Because it's really worth it!
The taste of this luxurious roast duck is much better than that of the previous boutique roast duck, especially the meat inside is tender and juicy, which seems to melt in the mouth!
It's not like it's baked at all!It seems that this kind of dream roast duck is not expensive to sell more than 500!
Can ducks be the same as ducks? To tell you the truth, it's also beef. Why do some beef buy 40 or 50 yuan, while some snowflake beef sell for thousands of yuan!
The capital has always been full of owners who are not bad at money. If you throw a brick on your walk, you may hit a rich man with a value of hundreds of millions. Today, few people who come to Quanjude for dinner really care about the more than 500 yuan. Before, they were just angry with Quanjude for sitting on the ground and cheating customers.
And now after tasting this luxurious roast duck, this kind of doubt is completely gone!
"Wow, this luxurious roast duck is not built. It's better to call it dream roast duck!"
People are hungry, with an empty stomach ready to eat roast duck, so after eating a few pieces of luxury roast duck, the stomach of greedy insects were completely hooked up!
The previous pieces of roast duck, like a bait, completely enlarged their appetite.
"Waiter, give me a deluxe roast duck on this table!"
"Waiter, the same table!" ······
in a flash, one after another single sound was heard in the Quanjude store.
This posture is even stronger than when people were angry and questioned Quanjude before. It's very loud!
I'm kidding. If you don't shout a little louder, what should I do when the luxury roast duck is sold out?
"Don't fight, everyone. Come one by one
Quanjude's waiters had to offer advice, but they couldn't help it. The enthusiasm of these diners was too hot.
Of course, some people recorded the scene on their mobile phones and sent it to the Internet.
One before and one after, two very different videos, completely to the Internet, a crowd of people waiting to see the drama eating melon are broken.
What the hell are you doing with us?
Especially those big V's who are ready to use their brains, want to write ingeniously and attack Quanjude with words and words, they almost have no old blood out · · ·
pants are all · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·?
"Wocao, 666, Quanjude, I'm convinced of this marketing, so many mass actors are invited!"
"If I don't see the end, I don't know this is a perfect marketing case!"
"Quanjude, this wave of operation is very coquettish, you successfully attracted me! But I still want to say, "lose your mother!"
"Lost your mother, now the advertising, so people caught off guard?"
Netizens all agree that this is a marketing campaign planned by Quanjude!
Although the mouth of Quanjude to the majority of netizens when monkey play behavior denounced unceasingly, but have to say, after watching these two videos, all of Quanjude's new launch of this luxury roast duck rose a strong interest.
"When will I go to eat the 500 plus roast duck?"
Even some netizens not only think so, but also put it into action directly!
Quanjude didn't expect that this was a perfect marketing case among the masses, which was originally due to the fact that he didn't consider it carefully and almost created a crisis of customer trust. This is a blessing in disguise.
Li Zhe naturally understood the public opinion about Quanjude, but he didn't pay too much attention to it. As long as his duck's market is stable, he will have a good future He is in charge of his own affairs.
Now, the villagers just need to sort the eggs picked up from the mountain every day, hatch the fertilized eggs, and pickle the unfertilized ones to ensure that the number of ducks on the mountain grows slowly.
But what Li Zhe worries about now is the market of those adult chickens on the back mountain!
The duck has been sold, but the chicken is not available yet.
However, this cooperation with Quanjude gives Li Zhe an idea. It's a good choice to cooperate with this kind of big domestic brand. Their demand is also large, and they don't have to worry about the reputation problem. They can solve all the problems in one step, which is exactly what Li Zhe wants.
Following this idea, Li Zhe soon thought of two enterprises - yugongmen and nibbling Golden Rooster!
These two food chains are the largest food chains in the world, and they both started with fried chicken hamburgers, which is the most suitable.
As long as the chickens are sold to these two families, there is no need to worry about not selling them!
Not to mention the 100000 chickens in Houshan, even if they are one million or 10 million, the two giants can easily swallow them.
It can also be said that the two families fall in love and kill each other. Both at home and abroad, they are basically in a competitive relationship at the front line of giants. Basically, where there is jade arch, there is golden rooster, where there is golden base, there is grandfather!
The relationship can be said to be very delicate.
Therefore, Li Zhe naturally set these two families as his first choice.
However, Li Zhe didn't plan to do everything by himself. Instead, he called his cousin Li Jianbing over."Brother Zhe, what can I do for you?"
"Well, those ducks in our village don't have to worry about selling now, but the chickens haven't been found yet, so I want to sell our chickens to yugongmen and nibbling golden chickens! I'm going to give you a head start and see how the two families react. "
Now Li Jianbing, after following Li Zhe to discuss the contract with Quanjude, has become more stable.
Even if I heard Li Zhe say that he would sell the chicken to yugongmen and nibbling golden rooster, I would not be as fussy as before.
I'm kidding. I've seen the world after all!
Besides, our eggs are sold to famous domestic catering giants, and ducks are also sold to Quanjude, the overlord of the roast duck industry. If this chicken is not sold to yugongmen and nibbling Golden Chicken, it's too embarrassed to go out and say hello to others!
However, Li Jianbing is not afraid, but he is not confident. After all, it's a bit big. If he messes up, he has no face to see Jiangdong and his father!
Li Zhe also saw his hesitation and encouraged him:
"what are you afraid of? You have to face this step sooner or later. It's impossible for me to come out in person every time. Do you know what I'm afraid of?"
"I see!"
Li Jianbing gave a resounding answer.
His heart is also a little surging. Since Li Zhe helped the village set up the farm, the income of the villagers has been going up. I didn't dare to think about it before, but it's all because of Li Zhe.
Now, Li Jianbing also listens to Li Zhe's idea that he wants to cultivate himself to manage the affairs in the village in the future. Can he not be excited!
At this time, some people who use mobile phones to take pictures of events have uploaded the short films to the Internet.
In this era of information explosion, coupled with the sensitive words "Quanjude" and "sitting on the ground to raise prices" in the title, these videos were soon browsed by many people.
Quanjude is almost a well-known brand in China. As long as you mention roast duck, Quanjude is absolutely indispensable.
But now, according to the content of the video, Quanjude is no doubt starting from the ground. It's not a small matter that this big brand breaks out this kind of scandal.
As a result, the Internet's big V's will not miss the opportunity of this hot degree, they all forward this video one after another. In less than half an hour, on the Internet, all of a sudden, the news of Quanjude sitting on the ground and starting prices, shops cheating customers is flying everywhere, and has formed a certain public opinion.
The comments on the Internet are similar to those of the people queuing up in the store:
"I didn't expect that Quanjude, a brand as big as Quanjude, would cheat customers. It's really... The world is changing with each passing day!"
"What's the matter with the businessmen in the society now? Is it not hot to earn money without conscience?"
"If you say you want to raise the price, you can raise the price. Before that, there was a purchase restriction. I have to say that this time Quanjude is really ugly."
"What kind of duck sells more than 500? What kind of duck grew up eating the legendary jinkela?" ·
a group of senior executives of Quanjude soon learned about the public opinion on the Internet and began to worry about it.
However, they have no regrets about the decision to launch this luxury roast duck.
This was unanimously agreed by their senior executives and elders, and it was also reported to the boss for approval.
When they ate the roast duck from Li Zhe's duck, they had a rudiment of this decision in their mind. Together, they decided this matter.
There's no way. The quality of the roast duck from Li Zhe's duck is higher than that of Quanjude's fine roast duck!
What's more, the price of the duck from Li Zhe's hand is three hundred and one, and the price increase is also the trend of the times. It's just that the foreshadowing in the early stage is not well laid, which makes these customers think that the price is going up.
However, they believe that as long as customers taste the 5881 luxurious roast duck, they will not think that the price increase is a big cheat!
Maybe even looting.
Therefore, after urgent discussion, they made a decision: "each store will immediately provide a batch of roast duck for customers who have doubts about the price of luxury roast duck to taste!"
At the moment, in all the direct stores of Quanjude, angry customers continue to denounce the behavior of Quanjude. Therefore, when the store managers receive the notice from the senior management, they immediately adjust their strategies!
"Let's calm down first. Since we all say that Quanjude starts from the ground and have doubts about the price of 5881, we will provide a batch of luxurious roast ducks for you to taste and see if our roast ducks are worth the price!"
The angry customers were also surprised to hear the waiter's words.
What's going on here?
However, the men in Beijing are always full of the urine of the old cannons. Even if someone yells: "taste it, I want to see what your more than 500 roast duck tastes like. If it's the same as the fine roast duck before, what do you say?"
"Yes, yes, just try it! If it tastes like a bird, don't blame me for smashing the shop! "
Soon, the roast duck master in the shop baked a batch of luxurious roast duck with the duck provided by Li Zhe, which was good in front of everyone's dough.
Soon, the waiter provided a bowl and chopsticks and a small plate of roast duck to every customer who was shouting and questioning because of the price increase. Each person only had two or three pieces.
A group of doubting diners gradually calmed down as the luxurious roast duck was brought up.
Because they have smelled the delicious smell!
Most of these people are old customers of Quanjude. Naturally, the smell is different from the Quanjude roast duck.
This smell is very special. Compared with the slightly greasy smell of roast duck, it is more fragrant.
And when they eat the two or three pieces of luxurious roast duck in their mouth, the original indignant look suddenly disappeared!
There was an incredible expression on each face.
Their sense of taste has been completely given to the government by this luxurious roast duck, and they also know why this duck sells more than 500 yuan!
Because it's really worth it!
The taste of this luxurious roast duck is much better than that of the previous boutique roast duck, especially the meat inside is tender and juicy, which seems to melt in the mouth!
It's not like it's baked at all!It seems that this kind of dream roast duck is not expensive to sell more than 500!
Can ducks be the same as ducks? To tell you the truth, it's also beef. Why do some beef buy 40 or 50 yuan, while some snowflake beef sell for thousands of yuan!
The capital has always been full of owners who are not bad at money. If you throw a brick on your walk, you may hit a rich man with a value of hundreds of millions. Today, few people who come to Quanjude for dinner really care about the more than 500 yuan. Before, they were just angry with Quanjude for sitting on the ground and cheating customers.
And now after tasting this luxurious roast duck, this kind of doubt is completely gone!
"Wow, this luxurious roast duck is not built. It's better to call it dream roast duck!"
People are hungry, with an empty stomach ready to eat roast duck, so after eating a few pieces of luxury roast duck, the stomach of greedy insects were completely hooked up!
The previous pieces of roast duck, like a bait, completely enlarged their appetite.
"Waiter, give me a deluxe roast duck on this table!"
"Waiter, the same table!" ······
in a flash, one after another single sound was heard in the Quanjude store.
This posture is even stronger than when people were angry and questioned Quanjude before. It's very loud!
I'm kidding. If you don't shout a little louder, what should I do when the luxury roast duck is sold out?
"Don't fight, everyone. Come one by one
Quanjude's waiters had to offer advice, but they couldn't help it. The enthusiasm of these diners was too hot.
Of course, some people recorded the scene on their mobile phones and sent it to the Internet.
One before and one after, two very different videos, completely to the Internet, a crowd of people waiting to see the drama eating melon are broken.
What the hell are you doing with us?
Especially those big V's who are ready to use their brains, want to write ingeniously and attack Quanjude with words and words, they almost have no old blood out · · ·
pants are all · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·?
"Wocao, 666, Quanjude, I'm convinced of this marketing, so many mass actors are invited!"
"If I don't see the end, I don't know this is a perfect marketing case!"
"Quanjude, this wave of operation is very coquettish, you successfully attracted me! But I still want to say, "lose your mother!"
"Lost your mother, now the advertising, so people caught off guard?"
Netizens all agree that this is a marketing campaign planned by Quanjude!
Although the mouth of Quanjude to the majority of netizens when monkey play behavior denounced unceasingly, but have to say, after watching these two videos, all of Quanjude's new launch of this luxury roast duck rose a strong interest.
"When will I go to eat the 500 plus roast duck?"
Even some netizens not only think so, but also put it into action directly!
Quanjude didn't expect that this was a perfect marketing case among the masses, which was originally due to the fact that he didn't consider it carefully and almost created a crisis of customer trust. This is a blessing in disguise.
Li Zhe naturally understood the public opinion about Quanjude, but he didn't pay too much attention to it. As long as his duck's market is stable, he will have a good future He is in charge of his own affairs.
Now, the villagers just need to sort the eggs picked up from the mountain every day, hatch the fertilized eggs, and pickle the unfertilized ones to ensure that the number of ducks on the mountain grows slowly.
But what Li Zhe worries about now is the market of those adult chickens on the back mountain!
The duck has been sold, but the chicken is not available yet.
However, this cooperation with Quanjude gives Li Zhe an idea. It's a good choice to cooperate with this kind of big domestic brand. Their demand is also large, and they don't have to worry about the reputation problem. They can solve all the problems in one step, which is exactly what Li Zhe wants.
Following this idea, Li Zhe soon thought of two enterprises - yugongmen and nibbling Golden Rooster!
These two food chains are the largest food chains in the world, and they both started with fried chicken hamburgers, which is the most suitable.
As long as the chickens are sold to these two families, there is no need to worry about not selling them!
Not to mention the 100000 chickens in Houshan, even if they are one million or 10 million, the two giants can easily swallow them.
It can also be said that the two families fall in love and kill each other. Both at home and abroad, they are basically in a competitive relationship at the front line of giants. Basically, where there is jade arch, there is golden rooster, where there is golden base, there is grandfather!
The relationship can be said to be very delicate.
Therefore, Li Zhe naturally set these two families as his first choice.
However, Li Zhe didn't plan to do everything by himself. Instead, he called his cousin Li Jianbing over."Brother Zhe, what can I do for you?"
"Well, those ducks in our village don't have to worry about selling now, but the chickens haven't been found yet, so I want to sell our chickens to yugongmen and nibbling golden chickens! I'm going to give you a head start and see how the two families react. "
Now Li Jianbing, after following Li Zhe to discuss the contract with Quanjude, has become more stable.
Even if I heard Li Zhe say that he would sell the chicken to yugongmen and nibbling golden rooster, I would not be as fussy as before.
I'm kidding. I've seen the world after all!
Besides, our eggs are sold to famous domestic catering giants, and ducks are also sold to Quanjude, the overlord of the roast duck industry. If this chicken is not sold to yugongmen and nibbling Golden Chicken, it's too embarrassed to go out and say hello to others!
However, Li Jianbing is not afraid, but he is not confident. After all, it's a bit big. If he messes up, he has no face to see Jiangdong and his father!
Li Zhe also saw his hesitation and encouraged him:
"what are you afraid of? You have to face this step sooner or later. It's impossible for me to come out in person every time. Do you know what I'm afraid of?"
"I see!"
Li Jianbing gave a resounding answer.
His heart is also a little surging. Since Li Zhe helped the village set up the farm, the income of the villagers has been going up. I didn't dare to think about it before, but it's all because of Li Zhe.
Now, Li Jianbing also listens to Li Zhe's idea that he wants to cultivate himself to manage the affairs in the village in the future. Can he not be excited!